A New Age for Millennial Marketing Explained. How is Digital Menu the perfect platform to attract the younger generations?
Written By Jocelyn Yu
Ever seen the pictures of the endless lines at newly popped up “Instagram famous” restaurants? Or perhaps the award-winning restaurants that require weeks or even months of reservation in advance?
In metropolitan cities all around the world, the “queuing” culture dominates the dining scene. Food and lifestyle enthusiasts are passionate about finding the next “it” trends. Behind these modern-day phenomena is the consumer culture carefully curated and marketed by many professionals. Millennials scout these new concepts and dining cultures on numerous digital platforms. Wanting to be a part of an “exclusive experience” intrigues this targeted audience to spend time and resources to catch the modish foodie movements. In this blog, we will explore how digital menus can help attract younger audiences to your businesses.
Millennials are an audience you can easily tap into with a limited budget:
Many Millennials already have an established social media platform. Data shows that:
- 16–24-year-olds spend a median of 3 hours a day on social media.
- Internet users spend an average of 2 hours and 22 minutes per day on social networking in 2019.
As the younger generation continually engages in social media, they can create organic exposure for you and your business.
To further explore the benefits of Millennial marketing, we will provide five key trends in the foodservice industry on how they target millennials:
- A unique and enticing dining experience
For this specific audience, people in the younger generation believes that a new experience” is an important feature when choosing a place to eat, according to 53% of respondents, with 52% saying they value unique food and 36% that they would pay more for outstanding service in a restaurant. Creating an attention-worthy dish or drink can help your business to succeed in promotions even further.
2. Healthy, Organic and Ethical Food
Studies show that millennials are the driving force of the global shift away from meat.
A Forbes article revealed that “a full 70% of the world population reportedly is either reducing meat consumption or leaving meat off the table altogether.”
More, many influencers, celebrities and athletes who are playing a pivotal role in shaping how the younger generation lives and perceive the world are also backing a plant-based lifestyle.
Additional data from the Organic Trade Association shows that 52% of organic consumers are millennials; they are also said to consume 52% more vegetables than previous generations.
As restaurant businesses face an increase in demand for vegan, vegetarian and gluten-free options, it is always a good bet for eateries to diversify options to reach the optimized potential for attracting more customers.
3. Discounted and Affordable Options
Millennials fancy foods with great qualities and proportions. While healthy, organic and ethical food sources are essential for this generation, a vital purchasing component for this audience is reasonable pricing. Therefore, running a discount promotion helps you quickly attract diners who are hungry for a great deal.
4. Connecting through social media and new technologies
Many social platforms nowadays push out content that is fast, short, and attention-grabbing. Therefore, many millennials are trained to accustom to the latest marketing culture.
As a freshly prepared dish arrives on the table, there is a significant likelihood that someone will take a photo to show their peers through social media such as Instagram. Capturing Before Eating is a trend that developed with the new social media day and age. Creating an experience-based atmosphere is a positive enhancement to the customer’s culinary adventure.
Instagram, for example, has become a game-changer for restaurants. One restaurant owner, Alice Zhao, has observed and experienced how the favourable impact social media platforms can make to a business first hand.
A colourful menu with vibrant photos can help to attract and attain the attention of your potential clients.
5. Convenience
Convenience is a key concept in the fast-evolving world we live in today. The rise of food delivery, meal kits and pop-up shops is evidence that the consumer market wants more time and energy-saving approaches in the dining scene. A digital menu platform like DineEasy can help make the entire dining experience more convenient. Incorporating technology can also help you analyze the customers’ statistics, making it easier for restaurant owners to adjust strategies for marketing and promotions.
How DineEasy can help your business to reach out to more Millennials:
Statistics show that the majority of DineEasy’s users are millennials. With DineEasy’s promotional features rolling out, restaurants can easily have access to millennials through the platform.
In addition, DineEasy offers eye-catching designs that can boost creativity and help your business to succeed in promotions even further.
Restaurants can utilize different features on DineEasy to attract audiences and to gain exposure. The millennials can also engage more people to become a part of your clientele. This group of young consumers can organically captivate potential users in other age groups to notice your business.
Want to learn more about how restaurant marketing, technology and innovations can benefit your business? Check out our website, Get in touch with contact@dineeasy.ca and follow our engaging contents on Instagram.
